I got a couple of printed pens from the kennels that I took my dogs to last week. I think this is a really good idea for the owners to advertise their business. Pieces of paper with phone numbers on them always seem to get lost, and the same thing happens with nice glossy brochures. However I will keep one of the pens in my jacket pocket when I am away on holiday, and I will always have the phone number to hand for the kennels to see how my three beloved dogs are doing. They go there two or three times a year and seem to have a great time. They always come home looking well looked after and their coats are nice and shiny because they have a bath the day before I collect them. As long as I know that my dogs are happy then I can enjoy my holidays.
The printed pens have the kennel’s logo of the head of a very happy looking Golden Retriever on the cap, next to the clip. When I have the pen in my shirt pocket you can just see the dog’s eyes peering over the top. It is a very clever idea, and if anyone notices it, they always have a smile. Then if I take the pen out of my pocket I can show them the name of the kennels and tell them how good they are. The best form of advertising, as they say, is personal recommendation by word of mouth. I would not normally get into a conversation with someone that I have just met about dog kennels, but with the power of the promotional pen and its cheerful logo it just seems to happen naturally. If you start using printed pens for advertising then you will find people start talking about your business too. And that can only be a good thing!